Design-A-Thon: Halfway There

OK, so technically we're a little more than halfway there. We just had another "scrum" to check in on the teams' progress. Our creative director Bruce presented the homepage and internal page comps, which make the calls to action (donate and get involved) clear.

With their current site, Safe Haven Family Shelter has to call their web firm every time they want to update the content. Now that the site will use WordPress as its content management system, they can make the changes themselves quickly and easily.

Bruce also shared three ad concepts that the design, web and copy teams developed. All three center around the same tagline, which will be revealed tomorrow.

The marketing team is finalizing its overall, social media and e-mail strategies and will hop on to help the copy team finish all of the new text for the site and collateral pieces.

We've hit another important stage in the Design-A-Thon: nap time. Team members are taking turns getting a few hours of sleep so we don't burn out before dawn. Crunch time is 8-10 a.m., when the creative freeze hits.

(Photo by design volunteer Erin Cubert.)