Design-A-Thon: The End is Here

The teams gathered a little after 11 a.m. to present the final results to Safe Haven Family Shelter.

At the end of 24 hours, the volunteers delivered:

• A redesigned website that's simple to update and makes it easy for visitors to get involved.
• Three print ads with the tagline "Family homelessness. It's not what you think."
• Rough cuts of two video testimonials from Safe Haven families.
• A brochure about the Guardian Angel donor program.
• A brochure about the programs Safe Haven provides.
• A marketing plan, social media plan, e-mail marketing plan and e-mail template.

Even with a complete turnaround in the creative direction in the middle of the night, the clients were extremely pleased with the results. They plan to launch the new website and materials at an event later in August, so we'll have to post more details about that.

As a teaser, here's one of the ads, which will also serve as a rotating image on the website. There are still a few holes to fill, but after 24+ hours everyone is ready to take a breather.

Thanks again to all of the in-kind donors who kept us fed and caffeinated throughout the day/night: Amerigo West End, Moe's Southwest Grill, Mafiaoza's, Dunn Bros. coffee and BDT Beverage.

I'm in awe of the stamina and devotion all the volunteers showed this weekend. It's amazing what we can accomplish when we all come together.